There is no doubt that arts organizations cannot survive without marketing and fundraising programs. After the Obama administration, the previously cut-budgetary allocations on arts and cultural initiatives in the state were revitalized to focus on harnessing hidden talents across the world. The combination of marketing strategies with distinct fundraising tactics such as offering donor benefits, influencing public opinion, utilization of social media and mastering seasonal durations for contributions goes a long way in boosting the productivity of several arts organizations. The essay below will further this argument using 5 different art organizations.
Offering Donor Benefits
Marketing and fundraising intertwine to foster the operations of many arts and culture organizations around the world through ideas of giving back to the community. For instance, a massive sponsor of an upcoming arts organization can be rewarded with generous and acknowledging gifts such as mugs, t-shirts or body gears labelled “World’s Best Donor.” This way, the arts organization is marketed while the sponsor’s fundraising qualities are highly recognized. A good arts organization benefitting from this technique is the Art Story, founded in 2009.
Swaying Public Opinion
Arts and culture organizations benefit from swayed public opinion through the implementation of better welfare policies supporting further recognition of talent and skills in society. This connection is facilitated by marketing ideas from politically influential individuals who represent the growth and development of arts and culture in the country. The Institute of Contemporary Art is an excellent example of how positive public opinion can work in favour of fundraising tactics in art organizations.
Maximization of Social Media
Another way that the interconnection between fundraising and marketing heightens the productivity of art organizations is the utilization of social media. Today, most arts and culture companies have online profiles. These firms have the objective of sharing with the world the value of their virtual presence, culture, freedom of interaction, positivity in life and fundraising sessions via social media platforms. An example of an art organization benefitting from maximized social media presence is the Institute for Cultural Exchange.
Understanding the Concept of Giving
Marketing and fundraising can work in favour of firms of art is the idea of giving back to society is mastered. For example, there are those times in the community when people feel more generous as opposed to any point within the year. Cultures across the globe have a habit of giving during the festive season. This is the time to focus on fundraising to boost art companies. An art institute that perfectly fits this concept is Prince Claus Fund Grants for Cultural and Art Organizations.
Focusing on Targeted Special Communities
Marketers who are interested in fundraising for art organizations understand that they have a better chance of sourcing large sums of money by identifying a specific demographic group in society. A good example is focusing all the attention to raising funds to support the creative arts of children around the community. Investors and sponsors will contribute willingly to a course of saving the lives of children in society. This is how WOOLOO was formed.
Conclusion
Many arts and culture organizations are non-profit based. Evidence suggests that donations in arts, culture and additional humanities dimensions increased to from 5% to a staggering 8.9% to represent $19.51 billion (NP Source, 2018). These statistics are proof that many organizations of art and culture can benefit a lot more from investing in fundraising ideas and coupling them with ideal marketing experience.
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