Better understanding of the customers’ behaviors

Business analytics is described as a set of dripline and the technology used to solve organization difficulties using data analytics, statistical, and other quantitative methods. Business analytics is considered helpful as it enables organizations to make better, make more informed decisions, and attain various goals and objectives. Leveraging organizational data is beneficial as it creates a better understanding of the customers’ behaviors and gains an insight into their competitors.
Kaewnaknaew, C., Siripipatthanakul, S., Phayaphrom, B., & Limna, P. (2022). Modeling of Talent Management on Construction Companies’ Performance: A Model of Business Analytics in Bangkok. International Journal of Behavioral Analytics, 2(1).
Business Operations
The term business is described as a term used to define a broad range of activities. It can also be described as everything in the organization that keeps running and making the daily activities. Business operation is considered helpful as it promotes an effective process of the organization, ensuring that there is effective controlling of goods and services and ensuring that organizations are operating effectively.
Luo, S., & Choi, T. M. (2021). Great partners: how deep learning and blockchain help improve business operations together. Annals of Operations Research, 1-26.
Reasons for in clients business operation
Improves performance by giving your business a clear picture of what is and isnt working
Provides faster and more accurate decisions
Minimizes risks as it helps a business make the right choices regarding consumer behavior, trends, and performance
Inspires change and innovation by answering questions about the consumer
Business analytics help organizations reduce risks. Helping them make the right decisions based on available data such as customer preferences, trends, and so on can help businesses curtail short and .
The organization uses Business analytics to enable them to make decisions. Business analytics gives business analytics an excellent overview and compelling insights into how organizations can operate effectively. This makes organization analytics allow them to understand better why a specific result is attained and make predictions on the chances of getting some outcomes.
Ppt 4
Business analytics offers adequate support and provides organization coverage whose business was looking to create an effective proactive decision. Organization analytics enable organizations which help in automate their entire decision process.
Business analytics enable organizations to be able to attain immediately. Since its inception, business analytics have played an essential role in the organization as it effectively collates a considerable volume of data promptly. This enables organizations to develop the right decisions that will allow the firm to operate effectively.
Business Intelligence is described as a in analyzing data and evaluating information that helps executives, managers, and employees come up with informed decision-making.
Business intelligence is considered helpful as it enables the organization to raise questions and provide answers to the questions submitted. Business intelligence enables organizations to make the right decision by presenting the historical data within the organization’s context.
The various departments In an organization that benefits from BI are as follows:
Marketing Department.
Finance Department
Sales Department.
Human Resource Department.

Ppt 7
BI in organization

Marketing Department. BI, particularly with information stored by social media, introduces marketers to great detail of customers’ conduct together with interests. Thus allowing one to identify new targets and viewers and find new marketing opportunities, thus creating more demand for the organization’s product.

Finance Department. Both Business intelligence and data management tools play essential roles in the finance department as it is used to track financial performance and provide a comprehensive view of the organization’s credit and market risk. Furthur, business intelligence allows for the placement of important KPIs front and center on any dashboard to ensure your team can all instantly see what matters most.

Human Resource Department. Most HR departments are more reactive than active as they focus more on hiring, while problem prevention is often low on their priority list. BI plays an essential role in driving a culture of employee care by using data to identify needs and find solutions.
Ppt 8
Importance of BI in an organization
BI helps businesses and organizations ask and answer questions about their data.
Bi enables the organization to access and utilize technology, thus being able to attain the organization’s goals and objectives.
BI enables an organization to identify its capabilities and weakness.
Bi promotes an effective alignment of the customers
The term artificial intelligence is described as simulating human intelligence processes by machines, especially computer systems. Artificial intelligence is applied in expert systems, natural language processing, speech recognition, and machine vision. It can also be described as a theory and development of computer systems that can perform tasks that usually require human intelligence: speech recognition, decision-making, and visual perception.
PPT 10
How AI enhance decision making in an organization
Artificial intelligence plays an essential role in the organization, particularly when making decisions. It enables the organization to operate faster, accurately, and consistently, thus conducting it effectively. Artificial intelligence helps in analyzing large datasets without error. This helps organization members to focus better on work relevant to their field. Artificial intelligence is the backbone behind effective decision support systems. A decision support system for a team or business based on data. AI takes that one step further and automates decision-making for companies, also known as an expert system.
PPT 11
The roles of artificial intelligence in an organization.
Efficiency and productivity gains.
Improved speed of business.
New capabilities and business model expansion.
Better customer service.
Improved monitoring.
Better quality and reduction of human error
Better talent management.
PPT 12
The firm I will focus on in my final project.
Coca-Cola Company uses BI to manage a considerable resource and cost of the operation, promoting an effective sales of data, thus enabling an effective process.
BI enables coca-cola companies to make the right decision and ensure that workers are more knowledgeable on how they are operating.
On the other hand
The coca-cola company uses AI, which promotes an effective making of predictions, supporting an easier way of operation.
Wang, Y., Skeete, J. P., & Owusu, G. (2021). Understanding the implications of artificial intelligence on : a case study of BT. Production Planning & Control, 1-17.
Cihon, P., Maas, M. M., & Kemp, L. (2020, February). Should artificial intelligence governance be centralized? Design lessons from history. In Proceedings of the AAAI/ACM Conference on AI, Ethics, and Society (pp. 228-234).
Nithya, N., & Kiruthika, R. (2021). Impact of Business Intelligence Adoption on the performance of banks: a conceptual framework. Journal of Ambient Intelligence and Humanized Computing, 12(2), 3139- 3150.




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