Corporate Social Responsibility (Csr) ; Royal Dutch Shell  

Corporate social responsibility is incorporating social responsibility into a company business model to act in the best interest of its stakeholders. Companies have to consider the needs of the community and act correspondingly. It is a way of internalizing externalities, which enables companies to produce value for stakeholders. CSR is viewed as a strategic decision,… Continue reading Corporate Social Responsibility (Csr) ; Royal Dutch Shell  

Consumer Culture Theory CCT, Consumer Agency

    Consumer Culture Theory (CCT) refers to the classification of a certain approach to studying consumers and the way that they consume.  It was first coined in 2005 by Arnould and Thompson, and it specifically addresses the sociocultural, symbolic, experiential and ideological facets of consumption.  Their work is the culmination of over a quarter… Continue reading Consumer Culture Theory CCT, Consumer Agency

Components of an Effective Performance Appraisal

Components of an Effective Performance Appraisal Introduction Since performance appraisals are employed in making critical decisions, it is important to ensure that they are of high quality. Typical performance appraisals have distinct characteristics that are in line with the quality expectations. Validity and Reliability The respective performance appraisal needs to generate data and information that… Continue reading Components of an Effective Performance Appraisal

Aberration of Starlight by Gilbert Sorrentino

  Aberration by Gilbert Sorrentino and Underworld by Don DeLillo are two of the most read works of fiction in America. DeLillo’s Underworld in particular was voted the second best fictional novel of the past twenty five years, and when it was released it became a national best seller. Sorrentino’s Aberration of Starlight is an… Continue reading Aberration of Starlight by Gilbert Sorrentino