Developing a New Business ; ceo duties


The interview session involves the Chief Executive Officer (CEO) OF International Business Machines Corporation (IBM) Virginia M. Rometty. IBM is an international corporation dealing with manufacture of computer and consultation services. The manufacturing and consultation company require a self-motivated person that is innovative and ready to lead a multi-national company. Mrs. Virginia Rometty has new business ideas that will help in prospering the IBM Company (Berner, Gomez & Knorringa, 2012). The driving force of Mrs. Virginia Rometty is the varying technologies present that require testing before developing into a final product. General Enterprising Tendency Test gives entrepreneurial characteristics of individuals with entrepreneur ideas. The test identifies the motivational factors entrepreneurial characteristics of the potential leaders in entrepreneurship career. The growth orientation and testing of new technology are the essential factors in the technology career. Mrs. Virgina Rometty being the first woman in the Chief Executive positive of the IBM, the corporate world has all eyes on her to view her success in the tenure period.

An exclusive interview with Virginia Rometty, the most powerful Women Summit revealed that she posesses a good fundamental knowledge on computer technology. Mrs. Rometty has been in the IBM system since 1981 and she has served different dockets in the organization. Mrs. Rometty is aware of the areas that need improvement in order the company can remain competitive in the international market. Mrs. Rometty main aim is to facilitate the growth of cloud computing in IBM and using the technology for commercial use. The promotion of Mrs. Rometty is an opportunity for progressive social policies in IBM Company. The experiences present on the CEO on operational excellence makes her fit to head the IBM Company to the next level of technology (Sarasvathy, 2004). The IBM promotes employments for women and has a rate of thirty percent employment rate on women and twenty-six percent of the women are in senior managerial positions (Andersson & Wadensjö, 2007).

Improving an existing idea is common in the mind of many entrepreneurs and aim to fulfil the idea within the shortest time possible. Presenting impressive ideas on the business enterprise have the consequence of getting a promotion in the business industry or heading a department in the organization. Success in leadership leads, in success in entrepreneur management. The driving force of starting a business makes a small idea become gigantic upon implementation. Mrs. Rometty is fifty four years old and has statistics of successful entrepreneurship ideas that led in prosperity of the departments she held previously. Most case entrepreneurship skills become real from the age of thirty-six years. Successful entrepreneurs consider becoming business owners and shape the business according to the prevailing conditions. Mrs. Virginia Rometty has determination of running the business despite frustration and set-backs that may occur in her leadership. She is ready to pull-up upon facing obstacles without seeking external help (Segal, Borgia & Schoenfeld, 2005).

Entrepreneur skills require dedication. Dedication involves putting long hours of work daily in order to achieve success. Confidence is a personality attribute that made Mrs. Rometty become the Chief Executive Officer of IBM. Virginia Rometty has confidence that she will manage in her entrepreneurship roles to lead the company. Emotional reserves keep the CEO working for long hours that the company will reach the target in a set period. Expression of confidence ensures good cooperation with the junior staff upon success of the organization (Andersson & Wadensjö, 2007). The speech individual makes in the company’s general meeting show an invaluable asset in the prosperity of the company. Confidence eliminates doubts within the company and gives the staff a new enthusiasm of improving the esteem towards prosperity of the company. Taking steps on reading or engaging in motivation talks is helpful in improving the confidence of managers and CEO of the company (Littunen, 2000).

Passion is an invaluable attribute in running a business. A passionate individual does not need extrinsic force in running a business. Passionate individuals believe that the business will succeed and are excited in telling other staff members of the implementations of the new ideas in the business. A passionate idea and clarity in expression of ideas attract other investors, banks and customers towards creating or fulfilling the idea. Ability to communicate and express business ideas in a clear and simple language is a door-opener towards success in business operations. The entrepreneur or CEO should explain the business idea in a simple language that all members in the society should get an idea of the business prospects (Littunen, 2000). Attraction of business partners ensures the business will achieve its goals in within the set time. The passionate attribute of Mrs. Rometty assist her in striking business deals in an easy way and brings the customs on the company.

The passion of Mrs. Rometty motivates the staff in the IBM Company and other corporate bodies that have a direct link with the company. Mrs. Rometty has inspirations on the every worker towards working smart in achieving IBM goals. The ability of visualizing the big picture of the organization assists in managing the company’s bottlenecks. Every company has success points and setbacks. Many individuals fear taking the entrepreneurship role because of fear of the company’s setbacks. Visualizing a big picture of the organization saves the company from collapsing in situations of the financial crisis. Mrs. Rometty has the ability of visualizing the big picture of the IBM Company. The CEO sets a yearly budget and plan of activities that will help the company meet all its activities through growth without financial strain. Proper budgeting is the ultimate activity that will help the survival of the business (Lee & Tsang, 2001).

Business prosperity requires creating good and lasting business relationships. Taking the position of a CEO means being a servant of the community. The community brings business and profit in the company hence the need of maintaining a good relationship. A successful business entrepreneur has the ability of building a rapport easily and easily strikes up a chat in a group of people. The exclusive personal attribute of engaging people in a conversation enhances creation of ideas and clarification of existing ideas in the entrepreneurship prospects (Beugelsdijk & Noorderhaven, 2005). The CEO should also create a good relationship with the customer. Identifying the customers’ needs and a brief history motivates the customer to the vendor in the enterprise due to the mutual relationship in offering of services.

Customer relationship enhances long patronage of the customer even in a situation of crisis within the business. Loyalty increases within the company upon building a good rapport with the customers and suppliers. Loyalty is helpful in uplifting the company in situations of upgrading or change of the company’s products. In addition, loyalty helps in managing competitors that rise within the business niche market. Being a risk taker is the final attribute that Mrs. Rometty has upon her position as the CEO of IBM. It is a big risk in investing in computer technology that consumes billion dollars in getting a single product with no reward. Mrs. Rometty grabs the available business opportunity without fear of failure hence leading to success of the organization (Carland, Carland & Hoy, 2002).


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