Critical Success Factors for the Ooredoo QSC Company

Background of the Industry – Telecommunication

The business telecommunication refers to technological resources integrated to spread information desired in an organization. This System is essential for decision making in any organization with the aim of the achievement of set objectives.  In the world today, growth in technology has led to the emerging of several free digital programs, growth of online software and also, growth in cloud computing, which an online platform used by businesses to carry out their daily activities over the internet. The current development in business information systems is rapid technological growth, cloud computing popularity, generation of more efficient computers with storage devices, an increase in software as a service, and the emergence of a digital platform as a business system.

A digital platform is an online system that allows the organization’s tasks and interaction with its employees done digitally. Technology is dynamic to meet the continual demand of the market. Information Systems (IS) leads to revenue maximization and cost reduction by making available business information relevant to making critical business decisions. In recent years technological advancements have been a trending issue affecting the world’s social, economic, and political arena. Over the years, several sophisticated technological inventions have occurred while some are still taking place at the moment(Al-Wahidi, 2020). Some of the innovations, such as computers, smartphones, rockets, nuclear power, among others, have taken the globe to the next step of development. Therefore, technological inventions have made the common man’s life easier in many ways, such as communication, travel, and knowledge, among others.

Digital technology has created a milestone in how different parts of the universe operate. For instance, computers are a significant invention to the world as it is useful today in many sectors. Companies and organizations have embraced the use of computers in a wide angle of activities as it is efficient and reliable. The following documents written by respected and educated scholars explain and assert the concept of computer networks and information.The information has been a significant factor in our day to day activities(Al-Wahidi, 2020). The invention of sophisticated technological devices such as computers has promoted the information revolution.

Background of the Company

Ooredoo QSC is a global telecommunication company with its headquarters in Doha, Qatar. The company provides wireless, mobile phones, and content services with market shares in international and domestic telecommunication marketing, and in business (individuals and corporations and residential marketing. The company was the first firm to launch a 5G network in Qatar. The company is considered one of the global largest telecommunication corporations. It has over 100 million customers globally as of 2020. Ooredoo operates in more than ten countries across North Africa, the Middle East, and Southeastern Asia (Indonesia, Algeria, Kuwait, Iraq, Oman, Qatar, Palestine, and Tunisia)(Al-Wahidi, 2020). The company’s shares are listed on the Abu Dhabi and Qatar Stock Security Exchange.

Ooredoo Co. was founded in 1986 in Doha and was operating at the time as a telephone firm. However, the company grew to become one of the largest telecommunication companies in the world. The companies offer technological services, including broadband, mobile, fiber, and digital services. Saudi Nasser is the company’s CEO and Mohammed Saud Thani being its chairman. The company was the firm corporation to launch the 5G Network in July 2018. The network was officially launched in Kuwait and Qatar in 2019. In 2010, the company entered into a business partnership with Nokia Co. the company has expanded its operations to over 17 countries across North Africa, Middle East, Persian Gulf, and Asian regions. As of 2014, the firm was officially unified under the umbrella of Ooredoo Groups of Companies(Merabet, 2017). The company has witnessed exponential growth, recording about 25 billion in fiscal revenue.

Critical Success Factors for the Company

Ooredoo’s market success lies in its partnership with different companies worldwide. In 2007, for instance, the company launched a 3G network service. It announced a series of business undertakings, including entering into a partnership with companies such as AT & T. The company also launched international mobile data networking services and launch telephony services and internet protocol. In 2012, the company launched mobile money services and upgrading its 4G network(Merabet, 2017). In 2013, Ooredoo continued rolling out nationwide Fibre Qtel network, providing packages with a download speed of up 200 HDTV and Mbits TV. Additionally, the company launched Supernet – one of the most fundamental networking evolutions in the history of Qatar.

However, the company has witnessed successful growth due to its development of a 5G network. It is important to note that the fifth-generation telecommunications networks, commonly referred to as the 5G network, radically transforms the digital economy. Specifically, 5G networks allow new apps that rely on ultra-fast connectivity on a massive scale. Most of these applications, including factory automation, driverless cars, telemedicine, as well as smart cities, would build on developments in artificial intelligence (AI) alongside 5 G networks that will be AI-enabled (Rost et al., 2016). However, it is worth noting that with these new opportunities come significant challenges. Western governments are tackling the dangers posed by Huawei as well as other Chinese manufacturers of 5 G network hardware by putting in place restriction measures on 5G devices from China. In 2019, Trump signed an executive order, which laid the groundwork for a restriction on Huawei equipment in U.S. networks(Merabet, 2017).

Trend & ratio analysis of the company

Ooredoo Co. produces and markets a range of electronics and other products, such as wireless networks and mobile phones and content services (Neilson, 2019). A well-known investment analyst, corporate known as Market Realist, claimed that brand forte, invention, supply chain management, and quality pricing policy are significant aspects that add a competitive advantage of the business (Merabet, 2017). A supplier, developer, and business partner network gives Ooredoo Co. a sharp competitive edge over others.  Below you’ll find stock purchase recommendations based on Ooredoo Co.’s overall financial performance compared to that of its business rivals. Additionally, it will give you why you should purchase stock with Apple Inc.

Overall Financial Performance

If an investor looks at purchasing stock, they will want to look at several different ratios. One would be the Return on Assets (ROA), Return on Equity (ROE), and Profit Margin ratios. ROA tells you about how well the company is making money using its assets (Investing Answers, n.d.). Apple Inc. has had a ROA ranging from 12.88 percent last year to a high of 16.28 percent during the previous three years.  Together with our Nokia rival, Apple Inc. surpassed them as they only had a 6.40 percent ROA in 2018. ROE explains how well a company rewards its shareholders for their contribution (Investing Answers, n.d.). This, too, fits the better, the higher. ROE ranged from 35.62 percent in 2016 to a soaring 55.56 percent in 2018 for Apple in the past three years.  Once, Ooredoo Co. exceeded its Nokia rival, which in 2018 had only 20.03 percent ROE. Profit Margin is how much of the total sales of a company pass through the bottom line (Merabet, 2017). Higher profits look for shareholders at all times better. The profit margin of Apple Inc. ranged from 21% to 22.4%. The average was 22.41 percent last year. Microsoft’s profit margin was only 15.02 percent in 2018.

Liquidity ratios to include the current rate should also be looked at. The current ratio weighs in on the capability of the company, with its short-term assets, to reimburse short-term obligations. Higher than one rate is ideal, as this would show the company holding more short-term assets than short-term debt. However, Ooredoo Co. has maintained its level above one; it does not beat its competitor in this area because, in 2018, Nokia had a 2.90 Ratio to Ooredoo Co.’s 1.12. When looking at the quick ratio, one is measuring the capacity of the company to fulfill short-term financial commitments.When looking at the current economic strength of Ooredoo Co., according to CSI Market, Ooredoo Co. currently sits at a gross margin of 37.59% in comparison to the industries 34.77%. This is a slight decrease from last year but still higher than the industry average(Merabet, 2017). When looking at the operating margin, Ooredoo Co. sits at 21.45% currently compared to the industries, a current standard of 13.66% (CSI Market, 2019a).  Also, when looking at Ooredoo Co.’s current quick ratio, it is 1.05 compared to the current industry sitting at 0.54. Apple is also is currently Toping the industry with is ROA and ROE of 15.78% and 51.01% compared to the industry with 10.88% and 50.97%. Ooredoo Co. is sound in the market and profit. With the current numbers and reputation of the company, investing would be beneficial to all who chose to.

Comparison with another business – Vodafone Co,

Similar to Ooredoo, Vodafone is a telecommunication firm. It has its headquarters in Newbury, Berkshire. The company operates predominantly in the regions of Europe, Africa, Asia, and Oceania(Messiliti, 2019). The company owns and operates network services in more than 20 countries. Its Vodafone Worldwide Enterprise department offers IT and Telecommunication services to companies in more than 100 countries. The company is listed with the London Stock Exchange.

Sensitivity Analysis

The internal and external environment of a business significantly impacts the strategies and goals set by an organization. Since the establishment of Ooredoo Co, it has implemented various approaches in its adaptation into the competitive business environment. The company has identified critical steps in specializing in different market segments and in gaining a competitive advantage in the market.The general environment of any business is comprised of segments that are external to the firm’s operations. Companies need to understand the integration between the internal and external environment of an organization that influences the general organizational environment(Messiliti, 2019). Ooredoo.’s global environment segments impact the organization differently.Ooredoo Co. is a company that is more oriented on providing technological solutions to its users. In the telecommunication industry, technological approaches are the main drivers of success for an organization. Innovation in technology creates vaster and cheaper manufacturing processes; hence higher income is earned by an organization. This segment is the most crucial as more products are released by the company each year. Ooredoo Co. targets satisfying the needs of its customers in innovative ways. The company has made progressive improvements in the series of its iPhone model differing in performance and quality that the previous model. Understanding the operations of Ooredoo Co, it’s essential to evaluate the demographic segment of the organization(Messiliti, 2019). The demographic section has a significant impact on the company’s operations and the target market segment of the organization. In evaluating the company’s demographic segment, an increase in home internet access has increased the demand for laptops, tablets, and phones. This demographic data is critical in helping Ooredoo Co in making production budgets and identifying target market segments. The percentage ratio of mobile users is 51% men, 49% women. The increase in access to the internet has significantly affected the demand for Ooredoo Co. products across Qatar and the globe.


Al-Wahidi, A. N., & Abu-Naser, S. S. (2020). Strategic Thinking Role of in Enhancing Competitiveness (An Applied Study on Ooredoo in Gaza Strip Governorates).

Merabet, A., & Benhabib, A. (2017). Impact of Mobile advertising on consumer attitudes in Algeria: a case study of Ooredoo. Management Science Letters, 7(4), 205-212.

Messiliti, N. (2018). The Role Of Strategic Intelligence To Anticipate The Future Of The Organization–Case Study Of Ooredoo Algeria.


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