Explaining customer-perceived value

Explain customer-perceived value

Customer perceived value is the assumption that customers put on the success of a brand, and thus they measure it by comparing how the product use meets their needs and wants. Their basis of satisfaction is linked to the messages that brand developers put out to the public regarding product capabilities. A good brand always targets the feelings of customers. Therefore, there is a need to do extensive research on customers to determine the likelihood of their reaction. Additionally, customers also consider the amount that they have to pay for a product or service acquisition. They believe product and service price as a sacrifice and will thus tend to compare this to the benefits that they reap from the use of the product or service(Athanasopoulou, Giovanis&Avlonitis, 2015).

Business owners and sellers, in general, often use a low price concept to attract customers towards purchasing their products and seeking their services. Another way in which one could boost the perception of a product is through delivering the right message to customers. It is possible after ensuring that research has been conducted on a product. The analysis reveals the desires of customers; hence focusing on such information aids in a boost on the perception. The perception concept could, therefore, be improved and made long-lasting through ensuring that proper marketing strategies have been adopted for products and services. For this reason, by ensuring that perception is maintained, loyalty will be gained, and so will the profitability of an organization(Kotler & Keller, 2015).

Explain total customer satisfaction

Total customer satisfaction is the amount of contentment or dissatisfaction that a customer shows upon the use of product service. It is measured by comparing the product or service performance with customer expectations. The result will be either positive or negative since the outcome entirely depends on the customer’s perception(Kotler & Keller, 2015). A negative effect reveals that the product has not met the expectation of customers, and thus future sales may not be possible. A positive reaction, on the other hand, shows that product or service performance exceeds the expectations of customers. Therefore future sales for the same could be expected as the customers would want to purchase the product again.

From the word total, one will thus define the concept to be the aim of meeting overall customer needs. It may be attained by ensuring that the experience derived from a product consumption is boosted, and this is made possible by offering the right quality products and services. A good example of total customer satisfaction is in a situation whereby many competitors are offering similar products and services. The success of an organization will entirely depend on how customers are satisfied with the experience. Total customer satisfaction is thus a continuous process as brands such as electronics could stop working. Therefore, one ought to do follow-ups to satisfy the customer entirely(Kotler & Keller, 2015).

What valuable functions can brands perform for a firm?

Brands offer valuable roles for a firm that focusses on them. The first function is that of simplifying the handling procedures. By branding items tracing them is made more accessible, and thus, one attains efficiency and effectiveness. Brands also help in the inventory management aspects since accounting for them is made easier and possible. The branding aspect is vital for any organization with many items since their computerization is enabled. With the automation, holding such stock, receiving the same things, and their issuance will be made more accessible. Also, with product branding, one may protect their items and ownership. Product branding is unique from one organization to the other, and thus this creates the aspect of copyrights. Some laws and regulations govern the purchase and minimize the theft of products and services(Takalkar, 2014).

With the use of brands for products and services, organizations can maintain their customer loyalty. The reason is that these individuals may trace the products with ease, and those products similar to such items may not confuse their choice of subjects. Similarly, product and service branding guards the demand for such things from competitors(Takalkar, 2014). The reason for this is due to the predictability of sales. Also, the barriers of entry that branding imposes on similar products from competitors. Through product branding, organizations are in a position to achieve customer loyalty, and these individuals may be willing to pay higher prices for the items they love, thus boosting profitability.

Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly describe each of these approaches.

The two approaches are direct and indirect. The indirect approach seeks to find the sources of brand equity through the assessment of the customer’s brand knowledge. Therefore, the method uses customer responses to collect the different views that these individuals have for a product. The person analyzing these aspects ought to critically identify the areas that make brands either similar or different. Customers may also reveal the characteristics that they accord towards specific product items. The analysis of this approach aims at measuring the memory that brand users have towards a product. The test is aimed at knowing the knowledge that these individuals possess towards the capabilities of products. The approach may not, however, reveal the preference of customers for specific products(Shafi&Madhavaiah, 2014).

According to Shafi&Madhavaiah, (2014)the direct approach, on the other hand, attempts to derive the relationship between brand knowledge on specific products and the response that customers display on such brands. The strategy focuses on different responses of customers towards brand knowledge. The approach carries out researches on anonymous products, and the customers offer the first-hand response. Such marketing programs reveal the real customer response for products and services. The best example of this approach is the blind test, which seeks to evaluate a product basing on features such as consumption experience, product attribution, the description offered, and examination. The test has always displayed that consumers are affected by the quantity of knowledge they have towards a product as it affects their product choice and preference.

Incorporating the concepts discussed in this assignment, answer the following: How does a loyal brand community support the positioning and branding of a small business? Provide an example to help your explanation.

Small businesses always strive to exist and remain competitive in the business environment. They often do this by adopting strategies that keep them going, unique, and admirable to customers. These strategies include brand positioning and branding so that businesses may gain loyalty from customers(Kotler & Keller, 2015). The branding aspect is attained through conducting low-cost research analysis, building fewer brands that are strong enough to exist, and also creating a buzz that will lead to a local community. These small aspects that create a distinct difference for a small business are of great importance to a small business. Similarly, the focus of small businesses is to develop innovative products that will remain competitive in the business world.

Athanasopoulou, Giovanis&Avlonitis, (2015)states that by employing branding strategies, product positioning will be attained as the customers will retain the memories of the excellent service. By so doing, customers become frequent buyers, and repetitive buying is beneficial in the long run. A good example is the Sephora Beauty shop, whose performance has attracted many cosmetic users across the globe despite the competition from other retailers. Her tips towards her success are all based on her strategies, such as the try- before buying concept. The concept encourages and convinces customers toward obtaining products. Another criterion is the localization of the beauty shop whereby she reaches out to many customers within her area and thus satisfying their needs in the industr


Athanasopoulou, P., Giovanis, A. N., &Avlonitis, G. J. (2015). Marketing Strategy Decisions for Brand Extension Success. Journal of Brand Management, 22(6), 487-514.

Kotler, P., & Keller, K. L. (2015). Marketing Management (15th ed.). Boston: Pearson.

Shafi, S. I., &Madhavaiah, C. (2014). Defining Customer-Based Brand Equity: An Evaluation of Previous Studies. Srusti Management Review, 7(2), 34-39.

Takalkar, S. D. (2014). Brand Strategy Management. Sumedha Journal of Management, 3(3), 129-138.

Get professional assignment help cheaply

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Our essay writers are graduates with diplomas, bachelor, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.

Why choose our academic writing service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently








Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper