How Advertisements Influence us
Advertisement is a way of marketing a particular product or company to persuade the audience to take new action and continue using it. Information about existing commodities and industries is clearly described, their purpose and the need for its preference. Various forms of advertisements such as television, internet, newspapers, radio, and billboards are used in the modernised world. They are found in almost all areas of our lives during our daily activities. As a result of their popularity, they have a tremendous positive or negative influence on people’s behaviour and society.
Advertisements suggest to us a choice of product to buy and how they uplift the quality of life. Consumers acquire meaningful information regarding the products or company, their prices and valuation, and where they are accessed (Herhold, 2017). Customer’s desire to purchase becomes stimulated hence buying the product. Therefore a company’s returns become uplifted due to increased customer base. On the other hand, promoters and marketers try all they can to lure audience neglecting negative impacts on society. They do not disclose the side effects of using the products, whereas it might not be favourable to all consumers. For instance, some cosmetics and cosmetic surgery may not work well to some skin type hence worsening the initial problem.
Furthermore, advertising uplift aesthetic level, inspiring people to treasure creativity and beauty. Great advertisements are beautiful and artistically formulated (Peter & Olson, hi2010). As a result, new fashion trends may be created. The consumers may compare the most trending clothing styles from advertisements and marketers. They tend to buy attires that seek more attention from their peer.
Nonetheless, media teaches us the meaning of beauty in a woman. They tend to compete with beauty in the marketing industries as a way of attracting customers. Beautiful image captured in a woman’s brain during advertisement influences her choice. She will make an effort of buying the product to become as beautiful as the advertiser. Also, best prices and brand of commodities are chosen from the advertisements.
Moreover, children are influenced in determining their future career destination. Children are very influential, so the media mainly targets them (Lapierre, Fleming, Rozendaal, Castonguay & McAlister, 2017). They reach and interact with each other impacting children in various ways. They are best at imitation, learning process hence playing a vital passive role. They get to aspire to know how to become one of those successful persons making it in life. In the process, they develop an interest in becoming media personalities like News presenters, musicians, dancers and others they come across while watching movies, televisions and studying magazines. Also, parents act as role models, and therefore they assist children in differentiating commodities in terms of prices, qualities and purpose. They influence children on becoming better parents in the future.
In conclusion, advertisements influence us to choose specific products in the market hence improving its business. They also assist in artwork development as well as appreciating beauty in society. Furthermore, they work as stepping stones to some children’s future destination and character. However, over-expectation may influence one to make wrong decisions due to some hidden facts of a product. Therefore advertisements have a more positive impact than hostile to the audience.
Peter, J., & Olson, J. (2010). Consumer behaviour & marketing strategy. McGraw-Hill Irwin.
Herhold, K. (2017). How consumers view advertising: 2017 survey.
Lapierre, M. A., Fleming-Milici, F., Rozendaal, E., McAlister, A. R., & Castonguay, J. (2017). The effect of advertising on children and adolescents. Paediatrics, 140(Supplement 2), S152-S156.
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