How language usage differs depending on the audience

How language usage differs depending on the audience

Language usage differs depending on the audience and the purpose. The type of word vocabularies under selection depends on the targeted audience, and as a result, one can tell the class of individuals involved in the conversations. That is to say, that language can determine educational class, economic class as well as the race. Normally, strong vocabularies are used by individuals who are highly educated, while weaker vocabularies are mostly used by individuals with a low level of education. An accent can also determine the language knowledge in a person since different races show different types of accents with selected vocabularies. In general, it can be concluded that language selection and use cause the emergence of social institutions. However, the use of some languages has taken a negative twist, especially Chinese or Spanish languages, which in my opinion, have been the subject of language reduction. According to Ines (2014), reducing other people’s language is not far from reducing their identity. For example, it is not once or twice I have heard someone saying “ching chong ching'” to imitate the way Chinese speak their language. Such acts are not tolerable, especially to people who feel they are being belittled. Such an act of reducing other people’s languages to nothing shows the highest degree of ignorance, and it is unacceptable in any culture.

It is so sad when one culture views another with negative diversity, not to mention a high level of exclusiveness that exists between them. In such cases, one culture is intentionally under damage, and it becomes difficult to erase such views in future generations. No one would be happy if their culture or language is narrowed to some little things or close to nothing.  There is a link between language, identity, epistemology, and morality. Such a link forms the fundamentals of social institutions which people are ever interacting in; such institution include the mass media. Linguistic text usage serves as the ideal symbol; however, it is also noted that such symbols can undergo gradual conversion to form the baseline for distinction. There the use of linguistic should be taken with caution and with a high level of seriousness.

The distinction which arises with linguistic differences offers some privileges which, in some cases, are translated to financial rewards. Such is seen in films and movies which employ some sought language assents to capture targeted audiences. A result of such creativity is massive sales, which translates to profits.In the text “mass media and the linguistic marketplace,” there are several instances of linguistic use that shape the economic value the authors have laid their intentions. The first instance is the use of language as a “frame in mass media,” which demonstrates the integrity of word choices when broadcasting news. Unlike other institutions, mass media one of the institutions that pay much attention to the type of words, vocabularies, or phrases to use before exposing them to the public. Mass media institutions ranging from news magazines, television broadcasts, or radio anchorage are always strict in the kind of word selection. The stories and headlines anchored are made interesting and appealing to the audiences. The use of accent depicted in movies and films plays an integral part in marketing such products. Research has shown that people are highly affiliated with films that include cultural acts. Film producers have identified the use of accents as a tool in for attracting customers and, as a result, boost their market sales.

Mass media has been used as the forum for showcasing the history of linguistics. For example, the humor created by the “mock Spanish” was due to the inability of the Spanish people to master a second language, something which is true up to date. Spanish people are known for their poor mastery of any language other than their own. The result has been a common assent evident in almost all Spanish and Mexicans with a unique assent in pronunciation for words, especially English vocabulary. The ideology which has emerged due to such lack of mastery for the second language is universal ridicule from fluent English speakers who are viewed as the source for the English language.

In the process of producing assent-based linguistics, some sought of ethnic ideologies flourishes in the course. As a result, racism sets in, and many questions the realism of such linguistic use. However, the value of codeswitching has been demonstrated to play a symbolical role in peaceful coexistence due to language identity. Many comedians have had difficult times trying to imitate others from different parts of the globe in an attempt to identify with them. In the process, there arises some sought of dilemma due to a lack of originality in their actions. Traditional cultures have been the subject of endangerment from the local dialects that are commonly seen in mass media. In general, a language is a powerful tool in creating symbolism regardless of the source of speech. Media choice of language is dependent on target audiences, after which the aim is to maximize the sale of their products. For example, the television program named “Dora the explorer” the producer has used the Latin-American character to capture the Latin Americans as the target audience. While people sometimes question why certain words or phrases are used, the primary focus of such productions is to establish a commercial background, full of customers into which the products are channeled for consumption (Phillip, 2009).

Another aspect of language choice is seen in the film entitled “the passion of the Christ.” The word selection in the film depicts the ancient times to reflect on the time of Christ. The film is reported to yield a substantial amount of revenue due to its reflection of the setting and theme, as depicted in the religious books. Many believers feel connected to the film due to its sense of reality; it instills in the minds of religious believers. The sense of reality is depicted by the transportation of the audience from their current generation to the ancient times during which the gospel was performed. Such imaginations are very vital in capturing the attention of the audience, which in the long run, contributes to the massive sales. The audience needs to be convinced that what they are watching is relatively true even if it is far from true.

For many years, a section of characters has been isolated from public views such as television programs or films which are premiered in local or international view. In one production recorded in the article by Serrato (2009), Latinos have been the focus due to their lack of inclusion. In the television program, the author has used children as his main character in an attempt to attract children across the globe and specifically the Latino race. Such a lack of inclusion among the Latino race has denied the race an opportunity for viewing in public televisions. Many people sometimes wonder the reason for choosing Latino characters for films of such a high expectation; the producer best knows the reason; to include the race that has experienced many years of exclusiveness from public view. With that, the producer tries to make something different from the common expectation from the public view.  However, what has been witnessed in such shows is far from the expectation. Among the characters commonly used in films featuring Latinos have shown nothing if not the kind of marginalization, exoticism, or even the parodic actions that the Latinos have suffered throughout their lives. While the public has expected that the inclusion of the Latinos should be entirely based on the promotion of multiculturalism, such an expectation has never been a coincidence but rather a promotion of abuse that the Latinos have been engulfed in for many years (Richard, 2005).

When the producer chooses to base the story on racism, then he or she is not promoting multiculturalism or cultural diversity. Instead, one culture is reduced and narrowed to nothing, something which belittles others who identifies with the culture or race. While the target for most films is to capture the audience, a subsequent result is sometimes unavoidable and massive, especially if there is public riot criticizes the theme depicted in films or television shows.  Blame should never be rested entirely on the film producers since their main focus is to market the product and, in the long run, make profits. In such a case, the choice of word, phrase, and characters with an accent is not based on “linguistic mockery” but rather an identification with one culture or race. What the producers always strive is to tap every aspect of stereotypes that serves to market their product. Therefore, no need to raise eyebrows because of character selection or the type of themes depicted in films since the producer is far from offending anyone but rather tries to make the product as interesting as possible


Phillip Serrato (2009). “They Are?!” Latino Difference vis-à-vis Dragon Tales.

Richard K. Popp (2005). Mass Media and the Linguistic Marketplace, Media, Language, and Distinction.

Ines Casillas (2014). Speaking “Mexican” and the use of “Mock Spanish” in Children’s Books (or Do Not Read Skippyjon Jones)

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