Have you imagined how the world would be without social media? The question lingers in most people’s minds whenever they reflect on the massive gains the innovation has generated. Social media has , stabilizing communication and networking channels. According to Cinelli et al. (2022), social media accounts for with a massive impact in supporting the people and company interaction patterns around the globe. Contrastingly, the growth of social media comes with a cost, with concerns such as Cyberbullying, addiction, and scamming attracting controversy (Baccarella et al., 2018). However, the vices can be eradicated through intensive research and recurrent innovations. While social media accounts for harmful scenarios like cyberbullying, scamming, and addiction, innovation is a blessing to modern society because it has enhanced connectivity, generated online learning, and improved business reputations.
The connectivity facet has upgraded among people and companies across the globe, courtesy of social media. Global statistics reveal that approximately 4.26 billion people access social media globally, a figure anticipated to escalate to 6 billion by 2027 (Statista, 2022). The statistics highlight the positive influence of social media on masses and organizations as it manifests across the globe. The existent networking sites in modern regimes have profoundly broken the boundaries created by aspects such as culture and religion. The sites have especially created a co-existing platform that has eradicated the differences created by societal boundaries. Ultimately, social media has enhanced the freedom of interaction, a scenario that showcases its value in modern society.
With social media, the global education sector has considerably blossomed. With the arrival of online classes to the accessibility of all learning resources, every learner can access affordable, quality education. Using ICT in education has been embraced by most people and institutions since the advent of the internet and social media (Qazi et al., 2021). Modern statistics reveal that the compound annual growth rate of online learning is roughly 9.23%, with the US to grow by $12.81 billion by 2024 (Todorov, 2022). The data shows that social media is pertinent and will likely become more relevant in the future.
Social media has enhanced business reputation across the globe. People and businesses utilize such as Facebook and LinkedIn, among others, to purchase and advertise their commodities. Statistics reveal that approximately 2.9 billion monthly subscribers access Facebook alone (Sai & Sreekanth, 2022). With more people subscribing to social media platforms, companies can reach out to more clients and grow their revenues. Consequently, the effort has seen many businesses blossom, a scenario that has enhanced the global economy, courtesy of social media.
Contrastingly, social media can be a disgrace to society owing to the negative aspects such as Cybersecurity, Bullying, and addiction, which have caused a nightmare in modern society (Baccarella et al., 2018). With social media, individuals and companies have lost millions of dollars, with bullying and addiction accounting for psychological effects among many. However, the benefits associated with social media surpass the negativities, with an urgent need for intervention to reverse the scenario. Teaming relevant agencies across the globe can aid in eradicating the loopholes by securing the avenues utilized by the offenders in coursing havoc.
Social media has been remarkable and a blessing to the modern world because it has improved connectivity, introduced online education, and also promoted business growth across the globe. Social media has made society manageable and navigable, thus enhancing communication and networking. Although the innovation is associated with concerns such as Cyberbullying, scamming, and addiction, the gross benefits it generates are massive. Relevant stakeholders in the social media industry can improve its performance by maximizing and securing the privacy features and frequently updating information to current statuses. Implementing the suggested innovations can enhance social media performance, a scenario that can significantly improve people’s royalty on trust in the platform.
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