How to convert an abandoned cart to a sale.

Let’s have a look at some cart abandonment converting tips that help you convert an abandoned cart to a sale.

Here is the bottom line. If you don’t reach out to your potential customers who failed to complete a purchase, you could be leaving money right on the table.

Yes, it happens all the time. There are so many reasons why your customer may not complete a purchase. Maybe they didn’t have their credit card with them or simply wanted to browse more products and then complete the purchase later on, or maybe your customer just got an emergency where they had to leave the page in a hurry. Whatever the reason is, most of the time, it is never related to disinterest.

So, how do you deal with this without sounding too spammy and annoying?

Now, not all your customers abandon their cart halfway. That means that not everyone typically deserves to receive this email. What does that mean to you? Filtering.

You need to have a system that helps you know who abandoned their cart and their emails in order to do a follow-up email that we said should sound friendly.

Once you have all that figured out, next is to begin your cart recovery, to remarket and retargeting efforts.

Let’s look at dynamic content.

The best way you can ever capture your customer’s attention is by using dynamic email content appropriately.

Dynamic content stresses on sending the same campaign but customizing the experience. Simply put, you send one general message that changes based on the subscriber.

So what do you add to your dynamic email content to capture the reader and convert sales?

First, you need to use demographics to segment your target audience and learn everything there is to learn about them. The next part is to send a friendly email that is customized based on the subscriber’s personal information. Keep the tone friendly and professional and craft your message to sound as if it is a useful reminder.

So, what about timing? Is there a specific time to send your follow up email. How long should you wait after a cart is abandoned to reach out to your potential customer?

Well, timing is key as it determines whether there will be a success in your recapture or not. So, don’t focus too much on email to recapture sales and forget about timing. Send your abandoned cart emails a few hours after the customer has left. By this, I mean 3 to 5 hours. If you didn’t get a response, you could always send the next email after a day or two and the third one after two days or so.

Try and reason out why your customer abandoned their cart mid-way. Could it because they had left their card somewhere where they may not be able to access it? Could it be that they are busy with wherever they drew them away from the purchase page?

When you ask such questions, you will likely conclude that your customer may need a few hours to get things in shape. Don’t wait longer than a day that may be too late, and the customer may have already switched to other things and forgot about the item, which means their interest in the item is no longer there.

When it comes to customization and personalization, what you say, how you say it, and when you say it makes all the difference. You want to send personalized, friendly, and easy to understand emails that resonate with your audience.

Customers like to be referred by their names; they like it when you understand what they like. For instance, if a lady comes to your page to buy a pair of shoes, you want to make sure that you mention her name and send her pictures of the same types of shoes she had selected. This is a warm way of quickly converting sales. Don’t forget a call to action.

A little customization, personalization, and timing is all you need to successfully turn an abandoned cart to a sale.

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