Sports Journalist in the UK
Need for Documentation
For one to effectively sports physiotherapy in the United Kingdom, valid documentation has to be presented to the authorities for the profession to be considered legitimate. In most instances, assessment is needed by the state board even if one has been licensed in a different state and practising in the field for many years. Hence, before engaging on the profession,I would contact the state board to find out if the assessment is required and if there are additional licensure requirements apart from an evaluation. If the board directs that an evaluation is needed, then I would have to undergo the evaluation before being able to pursue licensure in the United Kingdom. The objective of the review of finding out if my studies as a sports journalist meet the board’s minimum educational requirements based on credits and content.The requirements will differ depending on when I earned the qualification and which state board I apply to. In case I do not meet the educational board requirements by the board, I have to fulfil the deficiencies in my education by participating in additional classes. The state board in the United States requires that I base my evaluations on original academic documents mailed to my office directly by the institutions of study.
The presented documentation
The documentation required to practice sports journalism in the United States of America include the official certified exact copies with an authentic stamp and signature which are acceptable as originals if issued by the institution of study. The other documents required are the transcripts that project the course, hours of study, credits and the grades. Moreover, the degree certificate is needed to indicate that the program of study in sports journalism has been completed.
Creating a customer persona
Establishing a customer persona tends to be the most appropriate technique of projecting the target audience for a piece of content. This more so applies to sports journalism where the journalism in sports is directed to individuals that have interests in sports and are die-hards. The customer personas are established to project the various kinds of consumers using the content to be in the position to fit the content to align with the needs of a particular group which involves sports fans. As a sports journalist, my tasks in the United States entail writing about and reporting n professional basketballs sports games that were being hosted. It was an international tournament; thus, I had to be perfect while creating a customer persona. As a global sports journalist, I expect different roles such as reporting game statistics, conducting interviews among the coaches and players alongside providing game commentary. The customer personas aid in comprehending the customers and prospectivecustomers effectively. This eases the process of tailoring the content, messaging and services to the particular needs, traits and issues of the various identified groups. To effectively create a customer persona, I would first begin with defining the target audience. The objective of the target audience is to appeal to more clients who have similar goals, aspirations, and issues as the best clients. For the essence of defining the target audience, I will start by asking myself who are my best customers in the field of sports of basketball in the United Kingdom; I would inquire on the qualities that thee clients do share and the benefits accorded to customers based on the affiliation to sports. Thus, sports journalism creates content to attract the United Kingdom fans of basketball sothat they can get organizedmessage and game statistics on a timely basis.
The creation of a customer persona starts with the outlining of a target audience statement which projects the content aimed at attracting the target audience so that they can get the desired results effectively. For the essence of comprehending the audience’s demographics, google analytics is crucial in determining the age and gender of the targeted audience which hence playing an essential role in the preparation of the content to be delivered. The data from google analytics is obtained from the customer survey initially conducted when consolidating the targetaudience. Therefore, cruising google analytics will provide data on who you primarily attract. Google Analytics will provide more data on the job title and job obligations of the audience (Ratten and Madichie, 2016, p. 32)). Moreover, google analytics should also provide enough data on the location of the target audience as the data will be useful in fleshing out the entire marketing persona in the emotion area. These would entail why they chose the sport and their favourite quote. After I develop a rough draft of the marketing persona that I would have prepared in the marketing strategy template spreadsheet, I will transfer the thoughts into the established marketing persona. This transfer would be done to aPowerPoint deck which provides an insightful way to introduce the rest of the team to my marketing persona.
Hence, the target audience demographic entails all the data that firms use to enhance all the customer personas through some may develop more insightful templates than others. The common data found in these target audience profile templates entail information on employment such as size, typeand culture of the reporting organization The analytics should have provided data of the various backgrounds of the personas thus evaluating where the audience spends their time online, the pages they regularlyvisit when browsing and the social media sites that they use. Comprehending this provides the perception as places that the sports should be promoted for the essence of being seen by individuals that are interested in. For instance, in case one of the personas spends more time on Instagram and another on Facebook, then it will be easy to identify which piece of content is supposed to published in a particular site.
Moreover, keeping oneself updated with social media trends is an effective style of comprehending the customer’s desires and needs. Listening to them on Twitter, Facebook and Instagram can aid an organization to understand various issues that end-users encounter when accorded the services. Social media is an appropriate way of assessing the customer personalities alongside comparing content and the plans to competitive sports journalists (Student’s Note, Sports-Marketing-Conceptual-Framework-Fullerton, p. 13). Primarily, asking questions to customers concerning their encounters through questionnaires or established customized emails is the most preferred technique of garnering data. The best outstanding form of customer communication is an interview, as it provides precise previews of the individual customer personalities and enables the interviewer to project more details. After I become satisfied with the data collected and can emphasize on the collected data to create the suggested 3-5 buyer persona template, then I will be prepared for the next step which entails filling the already made template.
Giving the persona a name and a face would enhance the sense of reality, thus making it easier to view the services from the point of view. Use the persona as if they are entitled to the team when a decision on who to benefit from the customer encounters. Thus, the use of google analytics and Facebook analytics plays a crucial role in providing relevant information. Therefore, creating customer personas aids in comprehending the desires of the audience and give an insight into the problems that they encounter. Adhering to the steps of creating a customer persona will help in defining a specific audience to be in the position cater the content to various personas. It is crucial to be updated on these personas and update the data when necessary. Incorporate analytics to check if the personas are still relevant regularly.
The 7 P’s of Marketing
The 7Ps aids firms to analyze and define the primary issues that influence the marketing onproducts and services hence identified as the 7Ps for the digital marketing mix. The seven Ps entail product, price, promotion, place, process, physical evidence and the people that make up the mix. The seven P’s of marketing are the main principles that guide our work productivity.
Product entails the primary service that the customer needs. The service has to be in the position to suit the needs of thecustomers. Primarily, it involves the introduction of a new service or impoverishing the existing service. Price is another element which is a significant entity when it comes to the satisfaction of clients. Marketers tend to evaluate the prices of products and make decisions if the price is appropriate for the current market or the target audience. The price has to be competitive to ensure that the returns are worth it. Therefore, the pricing strategy can entail the discounts and offers.Place involves where the customers get access to the services being provided to them. For me, I majorly use the internet to connect with the customers to identify how to avail services to them. Promotion refers to the way one promotes their services. I do promote my services in a way that it has a considerable effect on the target audience. I have to ensure that the promotion and positioning of my services align most appropriately. Using the appropriate promotion has enabled me to enhance my sales, brand awareness and the degree of return customers. I majorly focus on communication to persuade the clients in maintaining loyalty with me my content. People entail he customers and the management alongside any other party involved in the marketing mix, the reputation of my brand must be engaged in the hand of peoples (Ratten, and Madichie, 2016, p. 23). People are critical when rolling out service. Thus I have to attract the appropriate people into the right positions. I ensure that I associate it to valuable people who will play a critical role in determining my success as a sports journalist. Processes, on the other hand, entail the techniques of facilitating service and are essential to have background data on whether the services are critical to the customers if provided in time. I mostly pay attention to all the policies and standards that are essential in maintaining the quality of the content that I deliver to the audience. The last element if physical evidence which entails the style in which the service is projected as it impacts the audience’s perceptions. Customers tend to analyze and judge the quality of service on what they see and hear. I primarily focus on the first impression. I often use pamphlets and brochures to enable the customer to know the type of service that they will receive. These 7 P’s are critical as they help in implementing the stated objectives.
Bibliography
Student’s Note, “Sports-Marketing-Conceptual-Framework-Fullerton (1) pdf
Jin, C.H., 2017. Retrospection and state of sports marketing and sponsorship research in IJSMS from 1999 to 2015. International Journal of Sports Marketing and Sponsorship.
Ratten, V. and Madichie, N., 2016. The dynamics of sports marketing. Marketing Intelligence & Planning.
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