) Net Marketing Contribution (Nmc) Marketing Roi And Marketing ROS are decision-making objectives. Write about the merits and/or limitations of these objectives from a business perspective.
Business performance is usually measured using a number of barometers in order to assist in management decision making, besides giving an outlook of the sustainability of the business operations. Marketing function of an organization for instance can be assessed of its importance in the overall achievement of business targets. Among some of these barometers are; net marketing contribution (NMC, marketing ROI (returns on investment) and marketing ROS (returns on sales). Their merits and demerits have been considered in this discourse as outlined next.
They assist in setting strategies to increase market demand.
Managerial decision making are boosted by the assessments made by the objectives.
Strategies to increase market size can be formulated for the above analyses.
They facilitate determination of productivity of a certain market.
Market standards and targets can be formulated from the results of the analyses thereby reducing excesses or shortages.
Implementation complexity is generally low since they are simple performance ratios.
ROI application in assessment of performance may constrict growth projections since its figure must be contained within given levels (Scarlett, 424).
ROI application obscures long term investment objectives by emphasizing on the short term.
ROI application is specific in overall management and may not be used in marketing decisions alone.
ROS may not be useful in general decision making procedure for the entire organization.
It is usually difficult to ignore other market factors that the market strategy has to take care of which might render the objectives useless.
NMC may not be indicative of non monetary gains made by an organization.
- B) Evaluate the employment of profit-oriented marketing objectives in general from a moral-ethical
Ethical issues that are likely to arise in the translation of market figures should be anticipated and handled accordingly. Professional ethics such as honesty and accountability must be employed to facilitate realization of the objectives outlined by decisions thereon. Profit oriented organizations cannot achieve their objectives without the support of every quarter of the organization which implies that the working relations must be founded on ethical practices (Agbata, 1). Marketing wars between competitive rivals must always be contained in the spirit of clean business deals without infringement of anyone’s rights. Company products’ quality for instance must be stated as required whereas price fixing must appear to be reasonably competitive and friendly to all the stakeholders. Business may not appear to obey the forces of fairness in a cutthroat competitive environment, but instilling professionalism from the beginning of the operations should assist to cultivate the appropriate approach.
Scarlett, Robert CIMA learning system 2007 performance evaluation, Burlington, MA: Butterworth-Heinemann, 2006. Print
Agbata, Chukwuemeka Fred “Ethical Problems in Business- An analysis of its Application in Professional Areas of Business,” 2011. Web. http://www.articlecontentprovider.com/articlesubmit/Article/Ethical-problems-in-Business—An-analysis-of-its-application-in-professional-areas-of-Business-/84624 (accessed 24 April 2011)
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Our essay writers are graduates with diplomas, bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH ESSAY OVEN TODAY AND GET AN AMAZING DISCOUNT