New Market Opportunities at Apple, Google and Microsoft
The three firms chosen to define new market opportunities for Apple, Google and Microsoft. For each of these three companies, three new market opportunities have been defined and are analyzed in terms of their achievability, risk, the implications on PR, and the potential to deliver financial improvements to each of the respective firms. Of these three companies, Google has the most advanced approaches to creating a highly collaborative approach to creating innovative new products and services in that they stress collaboration and communication above all (Klie, 2010). Apple and Microsoft also have unique approaches to defining new products, each relying on a more structured and agile-based approach to innovation (Wonglimpiyarat, 2012).
New Market Opportunities
The first firm, Apple has an innate series of strengths in digital media, imaging and user experience-based design. The first proposed business opportunity is a build-to-order iPad2 that is a hoem run in terms of market potential because it opens up the market for this device significantly. The risk however is equally great as this requires Apple to move away from their mass production model to one that can allow for mass customization from a customer’s perspective. It would however be a major improvement in Public Relations for Apple, as it would show the company is literally embracing an open architecture that is customer-driven. The financial implications are very significant for Apple as well, as a product like this would open up entirely new market segments.
The second Apple new business opportunity is bringing a Spotify-like model for video to iTunes. This is low-hanging fruit for Apple as they already have the underlying technology created, which also translates to a very low risk level as well. There is also a significant uplift for Apple PR as they move more into digital content quicker and at a lower cost to customers than the iTunes loyalty program allows fro. The financial impact is very significant from an upside revenue potential as well. The third Apple product is an iCar. An entire automobile designed to the form, fit and function aspects of Apple would be exceptional in terms of market potential. It would be a hoem run in terms of revenue and also in changing Apple’s business model. It would also create an exceptional level of risk and positive PR if done well. The financial implications are also very significant as well, both from succeeding or failing at this initiative.
Google has an exceptional level of insight and intelligence into how search technologies can be creatively and uniquely combined to create entirely new products. The three new business opportunities for Google include online shopping experience scores, truth filters for online reviews and personal knowledge assistants. The low-hanging fruit for Google in these new opportunities include online shopping scores and truth filter for online reviews. The risks of Google publishing online shopping experience reviews and a truth filter for online reviews are minimal as the development of these kinds of algorithms is a core competency of this firm (Klie, 2010). Both would be exceptionally effective in strengthening the PR of the Google brand as well as each provides valuable intelligence for consumers worldwide. The advertising revenue potential for the online shopping experience is highly positive, as is the potential for the truth filter from a licensing standpoint. Both could provide significant financial improvements to Google as each will drive a significantly greater level of traffic and advertising revenue as a result. The last new marketing opportunity for Google is the development of a Personal Knowledge Assistant. This would be a configurable alert service that could be equally used across mobility platforms running the Android operating system, in addition to providing visual alerts on the Google Glass headset when it is available for global sales. For Google, creating a configurable, customizable Personal Knowledge Assistant is low-hanging fruit, with little risk and much upside positive PR. Like the other two marketing opportunities, this also allows for significant upside revenue potential without bringing significant risk to the company as well.
Microsoft’s approach to innovation is best described as siloed, highly competitive and lacking in collaboration that Google is known for (Wonglimpiyarat, 2012). The three marketing opportunities for Microsoft include immersive 3D video gaming technology for the Xbox Connect, Voice-Activated Microsoft Office for iPad and a real-time personal budget tracker for mobile devices. The low-hanging fruit for Microsoft is creating a real-time budget tracker for mobile devices. The risk on this is very low as Microsoft already has this technology and the PR would be positive, as Microsoft lags Google and Apple with mobile application development. It would however be a minimal increase in the financial performance of the company given the pricing models for mobile applications today. The two other projects, immersive 3D video gaming technology for Xbox Connect and voice-activated Microsoft Office for iPad2, would be home runs for the company yet would also be exceptionally risky as well. It would force the company to develop a high level of cross-department integration and support, a skill set Microsoft has shown to not be that good at (Wonglimpiyarat, 2012). The risk therefore for each of these would be quite significant, yet the PR would be exceptionally strong as it would show Microsoft is capable of combining their technologies to better serve customers. Both would have very significant revenue potential as well, with the voice-activated Microsoft Office for iPad2 immediately opening up a sizeable Apple customer base that does not have a suitable office suite application today.
Klie, S. (2010). Google’s innovation imperative. Canadian HR Reporter, 23(16), 14-14,16.
Wonglimpiyarat, J. (2012). Technology strategies and standard competition – comparative innovation cases of Apple and Microsoft. Journal of High Technology Management Research, 23(2), 90.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!