Omo Detergent Storyboard
Advertising comes as one of the most crucial aspects of any business. It has a bearing on the long-term sustainability and profitability and profitability of an enterprise (Mueller, 2006). This explains why a large number of companies use an enormous proportion of their finances and expertise on advertising. However, advertising strategies are different depending on the medium that is to be used. Needless to say, the information incorporated in the commercial must be captivating, precise, clear, and to the point especially considering that TV viewers often have a short attention span. This is what is emphasized on in the OMO detergent TV commercial.
OMO laundry detergent is a highly effective laundry product that helps in tackling stubborn stains even when used at extremely low temperatures. It is a product of the Unilever Company, an Anglo-Dutch multinational company that primarily produces consumer goods such as cleaning agents, foods, beverages, and personal care products. OMO laundry detergent comes in form of sachets, tablets, powder and capsules, as well as liquids.
There are varied reasons why OMO laundry detergent is an incredible product. First, it is incredibly effective in eliminating tough stains irrespective of the temperatures in which it is used. In addition, its products are dermatologically tested and are deficient of likely irritants such as perfumes and dyes that can stimulate a reaction on allergy-prone or sensitive skin. While its effectiveness in stain removal is well acknowledged, its formula allows it to retain the color of the cloths. The fact that it comes in varied forms, differentiated weights and prices makes it appropriate for different tastes, needs and economic statuses of individuals.
Demographics refer to the statistical component of marketing that is used in the identification of population segments through specific characteristics (Kotler, 2008). Their importance in marketing cannot be gainsaid as they allow for clearer understanding of the market. Information on economics in the society would inform marketers on where to place adverts, and the appropriate location of businesses (Kotler, 2008). Since marketing cannot target every individual consumer, demographics come as an effective marketing technique targeting groups of people that have similar characteristics (Mueller, 2006). OMO marketers would also use demographics in identifying ideal consumers for their services and products and come up with marketing strategies such as advertisements, product packaging, pricing and business location that would further their cause (Mueller, 2006).
OMO Laundry Detergent is to be sold in Indianapolis, Indiana. This area was selected primarily because of its positioning. Indianapolis is a fundamental commercial, transportation and industrial center for the Midwest. The town is the capital city of Indiana State, and is located close to the enormous agricultural region called the Corn Belt, as well as the industrialized cities of the East and Upper Midwest. This means that the area makes for an incredible business area targeting individuals in the diverse sectors. In addition, a diversified economic base supports Indianapolis, which fits perfectly into the differentiated products.
From the hidden palaces of Unilever Company….from the masters of laundry…comes the most powerful, most alluring and most effective laundry detergent. It is OMO laundry detergent.
OMO laundry detergent. It is not just a detergent. It is the freedom from worry over dirt, freedom to explore the world, freedom, freedom from discolored clothing. One wash, and tough stains are gone. OMO laundry detergent comes in liquid, powder, capsule and liquid form. It comes in packages of I Kg, 2 Kg, 5Kg and 10 Kg. OMO Laundry Detergent. Wash out the dirt, not the colors. OMO Laundry Detergent, The freedom from dirt.
Kotler, P. (2008). Principles of marketing. Upper Saddle River, N.J: Pearson Prentice Hall.
Mueller, B. (2006). Dynamics of international advertising: Theoretical and practical perspectives. New York: Peter Lang Pub.
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