Ben & Jerry
The concept of unit pricing relates to the price per unit of a good. Often, companies like to convey the impression that buying a larger size saves the consumer money, but unit pricing allows the consumer to see whether or not this is the case. Unit pricing reflects the price per unit of something, rather than the price per container. The point of unit pricing is that it allows the consumer to see the price per unit, rather than the price for whatever size container is available. This allows for comparison between products sold in different sized containers (Montaldo, 2012).
The Consumer Bill of Rights was introduced by John F. Kennedy in 1962. There are six such rights. These are as follows: the right to be safe, the right to choose freely, the right to be heard, the right to be informed, the right to education and the right to service (U.S. Legal.com, 2012). The right to safe ensures that consumers have the right to be free from injuries caused by products purchased. The right to choose freely refers to free choice among products, from different companies. The right to be heard refers to the right of consumers to voice “complaints and concerns about a product in order to have an issue handled efficiently and responsively” (Ibid).
The right to be informed holds that businesses should “always provide consumers with sufficient information to make informed product choices.” The product information should “always be complete and truthful” (Ibid). The right to education holds that consumers have the right to be educated to make better marketplace decisions at all times (Ibid). The right to service holds that consumers should have access to service staff. Some of these rights, such as the right to be safe, are enshrined in law.
3. The issue of shoplifting is complex, and there is no one consensus reason why people shoplift. A website called Addiction Blog (2011) posits ten different reasons why people shoplift, including self-service sales methods (opportunity with lack of supervision), drug addiction, to make a living, for spending money and status, to own the goods, psychological temptation, low risk, lack of tracking and security, mental health disorder and low fines. Some of these are things that facilitate shoplifting, as opposed to actual explanations for the behavior.
DQ 1. Ben & Jerry’s does not actually advocate sustainable consumption. They might claim to, but they are in the business of selling a luxury good that nobody needs. With 7 billion people in this world, and the high environmental costs of cattle, no amount of ice cream is actually sustainable. Moreover, consumers have no right to a healthful environment. If the six basic consumer rights are examined, this alleged right is not present anywhere. At any rate, Ben & Jerry’s claim that its product is sustainable and can be consumed in a sustainable manner is nothing more than greenwashing.
DQ 2. Businesses can be involved in advocating causes like sustainable consumption, if that is the will of the shareholders. Ultimately, however, there are two problems with such an approach. The first problem is that such as approach is hypocritical. Businesses want to grow their sales, and their profits. That is not congruent with sustainability — you cannot simply grow forever and be anything close to sustainable. If every person on the planet consumed Ben & Jerry’s like Americans do, this would not be sustainable, because it would divert valuable agricultural resources to the production of a frivolous luxury product. The other point against this is that corporations should act as agents of their shareholders, and the shareholders invest to earn returns. This is the classic Friedman argument. If the owners of the company truly want sustainability, even over profits, this is a completely acceptable approach for Ben & Jerry to take. But for a publicly-traded company, nothing should take precedence over profits according to agency theory. Cause-related marketing, however, is fine. Anything the company can do to improve its bottom line — within the limits of the law — is fair game. If cause-related marketing works, the company should do it.
DQ3. Ben & Jerry’s cause related marketing does appear to be successful. The company is massive, but still has an image among the public as a collection of Vermont hippies. This is positive for the company because it attracts more business than the company would otherwise attract. The marketing campaign attracts new customers and increased business from existing customers, and that makes the program a success. If the objective of the company is to increase donations to causes, it is difficult to measure the success of that externally, but it is reasonable to expect that some additional donations would result from the company’s actions, and that would be considered a success under the circumstances.
It is worth mentioning that campaigns’ success can only be measured through outcomes, not inputs. The campaign will have objectives at the outset and it is by these objectives that the campaign should be measured, not a third party paradigm that the campaign designers never took into consideration.
Addiction Blog. (2011). Why do people shoplift? Addiction Blog. Retrieved March 24, 2012 from http://drug.addictionblog.org/why-do-people-shoplift-top-10-reasons/
Montaldo, D. (2012). Unit pricing — the real price. About.com. Retrieved March 24, 2012 from http://couponing.about.com/cs/aboutcouponing/a/unitpricing.htm
US Legal.com. (2012). Consumer bill of rights law & legal definition. U.S. Legal.com. Retrieved March 24, 2012 from http://definitions.uslegal.com/c/consumer-bill-of-rights/
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!