Significance Of Effective Communication In An Organisation


Effective communication is significant to any organization in maintaining the success of the organization. Moreover, in the international market, effective communication is essential in order to win the market (Bell & Smith, 2010. Pg 12). Therefore, a senior manager in an overseas branch must ensure effective communication with the local junior managers in order to ensure the success of the organization overseas. Hence, Ms Jenny Tray, as a senior manager of the Future Forward Consulting Company (FFCC), must ensure effective communication with the local junior managers in Mumbai to ensure the success of FFCC in Mumbai. The following is a report proposing how Ms. Jenny Tay can effectively communicate with the local junior managers in Mumbai.

In ensuring effective communication between the senior and junior managers, it is essential that the senior manager should first of all understand the Indian culture; this entails the mode of communicating with the Indians using both verbal and non-verbal communication. For instance, it is vital for Jenny Tay to learn the following non-verbal cues used in India since they will assist her in communicating effectively with the local young managers: greeting with both hands placed together and a slight bow is a usual non-verbal communication that depicts reverence for the Indian customs; shaking hands is common, but women shake hands with fellow women while men shake hands with fellow men (Storti, 2007. Pg 64). Therefore, Jenny should understand that shaking of hands amid women and men is not common due to the Indians’ religious beliefs. Hence, Jenny should not extend her hand to greet a junior male manager unless he extends his hands; this will show respect for their religion, which will foster effective communication between them. Besides, according to the Indian culture, Indians prefer personal space; therefore, when communicating with the junior managers, Jenny should ensure that she gives enough space to the junior managers. Besides, Jenny should avoid touching the heads of the junior managers since according to their culture, the head is usually considered sensitive. In addition, in order to communicate effectively, Jenny must avoid pointing a finger to the junior managers. This is because pointing a finger at a person is considered to be rude according to the Indian culture (Storti, 2007. Pg 76). Furthermore, Jenny should understand that, when a junior manager says, ‘I will try’, he means ‘no’; this is in regard to the Indian culture. The left hand is usually considered unclean; hence Jenny should consider using her right hand in handling and passing anything.

Effective communication amid the senior and junior managers must entail speaking, writing and listening at some point. Therefore, it is essential for Jenny to learn a bit of the Indian language (Storti, 2007. Pg 88). In learning the language, she should be capable of expressing herself or her ideas to the junior managers through writing or speaking in Indian. However, she needs to lay emphasis on the popular Indian words. This will help her in sharing out her points with the local managers and thus promote effective communication (Fielding, 2005. Pg 154). While communicating with the junior managers, Jenny should listen to what words and phrases motivates them and use them regularly in order to foster effective communication. The senior manager should also ensure that she uses simple Indian language, which can be accomplished through using the familiar Indian words. This enhances understanding between the senior and local junior managers; because of the language barrier that may exist between Jenny and the local junior managers, it is good for Jenny to learn using familiar and simple Indian words since complicated words may bring misunderstanding leading to ineffective communication.

Jenny Tay should be sincere, when communicating to the junior managers. This is because showing sincerity to the junior managers builds trust in the management. However, lack of sincerity is likely to destroy the relationship amid the senior and junior managers leading to failure of an effective communication in the management. Besides, communication between the senior and junior managers should always be objective (Fielding, 2005. Pg 102). Lack of objectivity may increase boredom among the junior managers, but objectivity will tend to increase effectiveness. The tone of communication is also essential in promoting effective communication. Jenny should focus on using a polite tone rather a harsh tone. A harsh tone is an indication that one is commanding, which is a rude way of communicating while a polite tone promotes good relation since it depicts a show of respect, thus enhancing effective communication. It is also essential for Jenny to be precise and brief in order to foster effective communication amid the managers.


In order to ensure that there is effective communication between her and the local junior managers, it is fundamental for Jenny to learn the culture of the Indians relating to both non-verbal and verbal communication. Such entails understanding the handshakes, the use of left and right hands, and the use of fingers. Jenny should also consider using familiar words with the locals in expressing her points to the local managers. Besides, the tone of communicating is also an essential element to consider.






Reference List

Bell, A. H., & Smith, D. M. (2010). Management communication. Hoboken, N.J., John Wiley & Sons.

Fielding, M. (2005). Effective communication in organisations: [preparing messages that communicate]. Lansdowne, Cape Town, Juta Academic.

Storti, C. (2007). Speaking of India: bridging the communication gap when working with Indians. Boston, Mass, Intercultural Press.

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