Single Page Applications
Factors to Consider When Evaluating the Impact of Single Page Apps
With more mobile devices on the planet today than people, IT needs a way to streamline development of applications for web, mobile web, and native mobile users to realize cost savings and improve customer experience; technology giants such as Google and Twitter have leveraged what is known as Single Page Application (SPA) web development for more than five years, and now SPA is taking off in large enterprises. These website typically have the feel of an “app” which is something that users have come to expect and include SPAs like Gmail, Google Maps, and Twitter among many others.
A SPA will perform better on a low band-with connection that can be easily viewed on different kinds of devices. Because the separation of concerns between the client and server code is an accepted fundamental best practice, most professional software developers find the SPA architecture both logical and correct. Because of these advantages many organizations are beginning to look towards SPAs in the enterprise world as professional users are beginning to access organizational data more and more on the go and from different types of devices. The SPA versatility and GUI make it a capable solution.
Sporting Goods Data
Google recently studied the outdoor sporting goods industry and consumer shopping preferences. Among their findings were that 75% of today’s sporting goods purchases are influenced online and that search engines are the most popular sources throughout the shopping process, ahead of online and brick-and-mortar retail stores and manufacturers’ websites. Google found that when starting a search, 62% of the sporting goods shoppers surveyed did not use a brand term in their search — indicating that they may have been undecided on brand — and 52% were undecided on where they would make the purchase (Outdoor Industry Association, N.d.).
Fifty-three percent of the consumers surveyed conduct research for more than a week before making a purchase, and 72% search five or more times before buying product. On the m-commerce front, the study found that 42% of mobile shoppers spent $100 to $150 on sporting goods, compared with just 27% of those shopping on desktop or laptop computers. Mobile researchers were more than four times more likely to buy a product online using their mobile phone after seeing the product in a store (Outdoor Industry Association, N.d.). The web use demographic could be one of the most important to marketers in the near future.
Outdoor Industry Association. (N.d.). Google Shares New Data on Sporting Goods Consumers Purchasing . Retrieved from Outdoor Industry Association: http://outdoorindustry.org/education/library.php?newsId=17927&action=display
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