Skylar Digital Pharma is an advertising company that plans to start its operations in New York. This company will seek to meet the needs of clients who cannot get access to quick health services by connecting them to various hospitals and doctors. In many cases, people in New York City and other smaller cities have inadequate information on the hospitals they are required to visit to get medical help. Skylar Pharma will, therefore, come in handy as it hopes to offer satisfaction to its clientele in meeting their needs. The vast use of technology in this era will significantly affect the lives of the majority of the people far and wide. It will make it easy for people to reach the company through its website and the contacts that will be outlined. Therefore, the company aims at operating at an international level such that its clients from far and distant lands can connect with the best doctors worldwide.
Mission Statement
Its mission statement is, therefore, to provide affordable medical care to all people to promote a healthier community.
The company thus came about because of the high cost of treatment for people without medical insurance. In most cities and developed countries, there are always people who may not afford the best medical attention. This way, they choose to treat themselves using traditional means, which may not bear fruits and later have complications or even die. Skylar Pharma sees it best to come and act as a go-between the best doctors and these people in need of the services. Government hospitals and those owned by the World Health Organization want to reach people living below the poverty line to offer medical care. With the information, the company thus connects patients with doctors making their cost of treatment affordable. It does not charge the patients to help reach the doctors but gets its revenue from the advertisements it makes and funding from NGOs and the hospitals they work with. Its mission clarifies the company’s objective that it is to reach far and wide in its commitment.
Part 2
Product/Service Description
The company will be handling pharmaceutical accounts, hospitals, medical equipment including drugs, and a reach to the best doctors. There is a great need for advertising agencies that focus majorly on healthcare products and services because these areas can be complicated to handle. In other words, it means that the company will be employing doctors into the company while others can freelance. These freelancers will have to come in when there is a need. An example of such a case is when a patient calls to inquire about which medication they should take for a common cold. There is no particular need to send them to a hospital but rather have the medical professionals outline which drug and from where they can get.
An advertising company is a service business that is designated to plan, create, and handle advertising and other forms of promotion for its customers, who are medical professionals in this case. As an advertising company, it will also focus on branding, strategic planning, direct marketing, multimedia, web media, education material, and advertising in Press, TV, or Radio. In branding, doctors or hospitals must have the right name. This is to the best of their clients and their services. Through this, they can get a breakthrough and acquire a massive clientele. Most of the hospitals that have appeared in the press and other media platforms tend to get a higher number of clients who are loyal to their services. Direct marketing is, therefore, that platform where the doctors get in touch with the patients and may not be necessary to send them to hospitals but rather get advice on how to go about their situations. The company will be involved in strategic planning of its clients’ schedules so that they can reach the patients with much ease.
Sourcing and Fulfillment
Sourcing and fulfillment of the company’s services will require specific approaches. The company will be focusing on the following market strategies to acquire its clientele.
One of the ways it will be using is to build a responsive website. In the past era, there was no access to technology, and businesses had a hard time getting through to the patients. With its availability, Skylar will be able to make a significant change in the way it gets reviews from the patients. Patients will be able to review hospitals they get treatment and their overall services using the website. They will also have a chance to reach the company in case the doctors failed to have qualities that make them humane. For example, Google cares about its customer experience because it keeps asking for one’s ranking. This way, it can make changes in case the reviews are not great. The company, too, is building its website to the design where its customer patients talk about their experiences and if they will be recommending their family and friends to the same.
Furthermore, the business will be following up with the patients’ feedback in its marketing efforts. It is usually demotivating when patients or website users make negative comments about the company. Skylar Pharma is planning to have its customers feedback and about its marketing strategies. Showing the users that the problem will be resolved in the soonest time can help them update their reviews and feedbacks. They will be explaining how the problem was followed up and fixed, and thus it will promote a better working experience and help in building a rapport with the customers. In regards to the healthcare marketing strategy, a good reputation is of importance, and it does not mean that getting defensive over the negative comments is the solution. The company will always be looking at how to make upgrades of the system and the necessary information to include in its website design. It will be ensuring that the patients get the best experience moving forward based on prior patients’ experiences.
Additionally, using consistent healthcare branding will be a great effort in sourcing the customers. An excellent way for patients to remember the company’s name is by offering unique services. Skylar Pharma is continuously building its customer base because it has identified the loop that exists in the market. This loop is that there are fewer medical services advertised, and by increasing its core, it will be able to cater to all of its clients and the hospitals that require patients. The services of our company are unique because few companies choose the field of medical services. They find it complex to work with such clients that require tender treatment and regular follow-ups.It may not be straightforward, but the company is getting its team together to provide these essential services.
Finally, search tool optimization (SEO) is a vital tool for getting the company’s network on top of the search list. A large part of the SEO is by using the right optimal phrases and words so that Google can understand. Skylar will be sure to use appropriate phrases so that it can get to be ranked on the top list. Not only can Google understand the expressions, but it also cares for the readability. That is the reason why when one searches anything that may not be understandable, and it is sure to bring its alternative words. It will be necessary to submit the company’s website to Google so that every time one searches for something related, and it will be bringing up the company. By following this, customers will be reaching out to the company after knowing the services it offers.
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