Some companies operating in fossil fuel, tobacco and chemical manufacturing industries are associated with health issues, and environmental pollution and degradation, hence, they are linked with a bad image. The oil industry is the greatest pollutant on the planet. It is also the greatest contributor to global warming gases as combustion of fossil fuels leads to accumulation of Carbon (IV) oxide in the atmosphere. Companies operating in the tobacco industry are linked with health issues such as infertility, cancer, and addition. On the other hand, chemical manufacturing companies are the highest water pollutants as the discharge a massive amount of effluent.
However, the companies operating in these industries apply various strategies to gain public trust regarding sustainability. First, a firm can demonstrate how sustainability efforts will serve a more significant role than merely producing quarterly financial reports. The business should understand that it is of critical essentiality to determine its progress in curbing the global challenges that include global warming, climate change and the ideology of using water sparingly. For instance, a firm in the oil industry can make substantial investments in reducing climate change. Through these efforts, the public trust will rebuild again. Similarly, a firm in the chemical industry can explore new ways of using water more efficiently. A key point is that businesses earns public trust through engaging boldly to solver collective challenges that affect the society.
Besides, business with a bad reputation can regain a public trust by demonstrating positive social and environmental practices. Businesses owe the duty of Corporate Social Responsibility (CSR), a concept that ascertains businesses give back to the society. Similarly, firms engaging in production of harmful products such as tobacco should put measures that will shield the users from being affected. This is a social pillar of the CSR that requires firms to participate in solving critical challenges that face the society in its entirety. Similarly, a business can engage in practices that environment friendly such as going green. Go-green practices are essential in reducing the use of non-renewable sources of energy, hence reducing the levels of emitting green gas. This strategies can be implemented by firms in the oil and chemical industries which have a greater negative impact on the environment.
Moreover, businesses can align lobbying efforts with sustainability goals. The companies should endeavor to trumpet their green credentials and efforts and align such efforts in improving public policy reforms. Business should shun away from the behaviorwherebycompanies’ green messaging and their positions in the community differs. This is because they are highly injurious in that they reinforce negative views among the public. To abolish such negative perceptions, the businesses have to be consistent and constructive for the overall benefit of the society. Suchbusinesses also have a higher likelihood of winning valuable allies, who are basically the public. To date, firms are focusing on building mutually beneficial relationships with the stakeholders. This is a viable approach used in re-building bonafides relationships with the public.
Sustainability helps a business enterprise to become more efficient in operation, gain an improved brand value and reputation, attract and retain staff, cutting costs, as well as achieving better growth and strengthening its relations with stakeholders. Businesses uses sustainability as a powerful tool to connect with the society. Business reputation or its image in the eyes of consumers is a critical factor that determines its success. The overall business performance is highly influenced by how the customers or the market perceives a business. Thus, it is prime role of a business undertaking to ensure that it blends sustainable practices with its strategic roles.
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