Research Plan: Mobile Commerce (m-Commerce)
Outline of Research Plan
The introduction of mobile commerce (or m-Commerce) demonstrates the invasiveness and interactivity of technologies today and the extension of the ‘virtual self’ through business transactions made through m-Commerce.
m-Commerce in the worldwide and national context
Characteristics of m-Commerce: Technical
As an information service
As an information technology
Applications of m-Commerce: Business and Social
Social Impact of m-Commerce technology in the U.S. And to the World
Perceived benefits of m-Commerce
Risks and challenges associated with m-Commerce
Ngai, E. And Gunasekaran, A. (2007). “A review for mobile commerce research and applications.” Decision Support Systems, Vol. 23, No. 3.
The authors provided an intensive review of current literature on the topic of m-Commerce, exploring the different concepts and dimensions in which it is associated as far as scholarly studies about it are concerned. Findings from the meta-analysis of m-Commerce studies showed that more journal articles focused on the applicability and usefulness of the technology more than the technical and social-commercial details and aspects of m-commerce.
Wu, J. And S. Wang. (2005). “What drives mobile commerce? An empirical evaluation of the revised technology acceptance model.” Information & Management, Vol. 42.
The study determined the “behavioral intent” of m-commerce users — that is, what motivated them to accept and use the technology from the onset. The authors’ findings would be useful in identifying underlying reasons behind usage and retention of usage of m-commerce technology among its users.
Friedman, T. 2 November 2010. “Do believe the hype.” The New York Times. Available at: http://www.nytimes.com/2010/11/03/opinion/03friedman.html
Friedman’s opinion editorial discussed the ‘hype’ that is m-commerce, citing India as an example of a country already reaping the benefits of m-commerce. The editorial provides a detailed description of the technical, service/logistical, and social details of m-commerce from the Indian business transaction context.
Mas, I. And K. Kumar. (2008). “Banking on Mobiles: Why, How, For Whom?” Consultative Group to Assist the Poor (CGAP) Website. Available at: http://www.cgap.org/p/site/c/template.rc/1.9.4400/
Provides a primer and detailed description of the advent of m-commerce, specifically focusing the discussion in the case of mobile banking (m-banking). As one kind of application of m-commerce, the article would be helpful in understanding the benefits, challenges and risks that accompany the use of m-commerce.
Tiwari, R. And S. Buse. (2007). The Mobile Commerce Prospects: A strategic analysis of opportunities in the banking sector. Hamburg: Hamburg University Press.
The book provides a comprehensive overview of m-commerce from the perspective of banking/financial services. It contains a detailed discussion of the technical, business and social dimensions of m-commerce, with suggestions for future directions in terms of policy-making (regulatory framework) and further research on its usage and receptivity as a new business technology.
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