The role of regulatory bodies in mass communication

What is mass media, its components and how it’s useful in the society

Mass media is the use of technology to convey a message to a large group of people within a short time. There is a time when mass Media meant watching the news in the evening and reading a newspaper in the morning. Right now, mass media comes in different forms. The industry of mass media employs professionals who can promote, produce, and deliver communication to meet the goals of the audience. The products of mass media include books, videodiscs, tickets, and advertisements. Mass media has the function of surveillance to equip society with the information they need to hear.  The three main components of mass media are internet broadcast and print media. Print media is the oldest form of media that includes magazines, newspapers, journals, and other printed sources.  The message fit for this description contains political information. Broadcast media refers to the news reported on TV and radio. The message that fits this type of media is local and international news since radios are widely used. Internet media refers to social media communication; they include emails, Facebook, YouTube, and Twitter, and marketing messages fit very well under this category. Mass media influences society in terms of making public opinion and consumer behavior. For example, advertisements made through mass media change consumer’s behavior towards buying a particular commodity. It is likely to increase the purchasing power of certain products. Also, the opinions of the society are shaped by mass media through the news being conveyed. In most cases, politics is believed to be a game of a few people, but media changes people’s perceptions towards a particular political leader.

Six components of the Sender-Receiver mode

The sender

Every communication begins with the sender. The sender is an individual who starts the correspondence. This source is at first liable for the accomplishment of the message. He encounters information, ability, recognitions, and culture impact the message. For example, a manager who wants to inform his followers about a new product, he is the sender.



Since the ideas proposed by the sender are hypothetical and intangible, there is a need to change them into specific images, for example, words, activities, or pictures. This process is referred to as encoding. For instance, the manager connects the words and actions.


Media channel

This refers to the channel, section, or course through which the sender passes the encoded message. There can be different types of media such a letters, radio, TV, email, and face to face communication. In this case, the administrator advises about the presentation of another item in a gathering through a letter or presentation



The receiver is the individual who gets the message or for whom the message is intended for. The recipient attempts to comprehend the message in the ideal way of accomplishing the excellent goals. In this case, the employees become the receivers



Decoding process

During this stage, the person who receives the message from the sender gets a chance to evaluate it. Later he comes up with a general idea on how to respond. Finally, feedback refers to the answer given back by the receiver to the sender. Of the six components, mass media plays a role if informing the receiver of the information from the receiver.  Recently I had a conversation with my professor counselor proposing on extending working hours

Sender- I

Encoding- the idea





Media convergence

Media convergence refers to the process of bringing together different mass outlets such as television, and radios print media and the internet through different computerized stages of media. Various media structures are mixed into one step to convey a powerful message. This aspect is mostly used by televisions when it links its information with the internet.

This aspect has brought a change in the manner in which the audience gets information from the sources. For instance, we can see that instead of receiving getting a news report from TV, her same message can be accessed from the web and other channels of the internet.  It has changed how people working in the media carry out their responsibilities. Rather than columnists primarily composing a story to show up in tomorrow’s paper, they’re shooting short video cuts and tweeting about it. This is an indication that convergence has developed media technology through innovations. An excellent example of media convergence today is gaming entertainment. For instance, people are now able to streamline live football matches rather than watching the game from the television. Another example is how newspaper shows their work on twitter and other channels, meaning that it is not a must to read the newspaper.

The role of regulatory bodies in mass communication

Media regulatory agencies are different in all countries. A few nations have a long convention in media law, while for other people, it is a generally new territory of the guideline. Some administrative specialists can without much of a stretch accomplish models, yet for other people, it is too high to even think about achieving. The role of these agencies is to ensure that the media follows the right methods in advertising. Also, the agencies provide that the content being advertised meet the moral standards of society. The broadcasting process is also regulated to ensure that the news delivered does not cause harm to society.

The obligations of the FCC are wide and have a long history of authorizing a few laws that control media. A choice of these laws incorporates the 1941 National TV Ownership Rule, which expresses that a supporter can’t claim TV channels that arrive at more than 35 percent of the country’s homes. Likewise, the 1970 Radio and TV Cross-Ownership Restriction forbid a telecaster from owning a radio broadcast and a TV station in a similar market. Also, we have the Advertising Regulatory Board set up by the showcasing and correspondences industry to guarantee that its framework for self-guideline works in the open intrigue. It plays a role in helping customers to have promised that their items, administrations, and limited-time exercises are consistent in all manners required. This ensures that the media creates the right advertisements that meet the needs of society. The other regulatory agency is voluntary vs. government regulation. It helps in looking into strategies embraced by publicists, publicizing offices, distributors, and vendors’ association to improve promoting rehearses. The consumers might see the effect of the regulatory agencies in the messages that they receive. For instance, there is a minimal explanation about what is being advertised. Also, the consumer might complain lack of truth from the media since there is information concealed to cover the fact.


Understanding that media are profit-centered

There is a need for a consumer to understand that media is a profit-centered industry. This is because most people might end up taking everything they see on the media severely and end up losing the meaning of life. For instance, when you watch a movie, you need to understand that it is just acting and not reality. Therefore, it also applies to broadcast, internet, and print media. People should understand that there is no need to change their perception because of media since it is a business industry.  There is a connection between profits and conglomerates because conglomerates are meant to boost profits.  The term conglomerate refers to a kind of expansion technique whereby an organization enters at least one irrelevant enterprise. Organizations frequently decide to join this practice whenever they accept different businesses offer a more significant number of chances for development than their current industry to increase profits. The profit motive has negatively affected the book industry. For example, over the last few years, sales have decreased because of the increased number of writers. The book industry is also losing its meaning since most people are not writing relevant content. Therefore, profit-centered business to lose focus in the future since it might forget the needs of society.


Media adaptation

Adaptation is very critical in the media since it helps it in dealing with trending issues. Adjustment means the ability to cope with changes that face the industry. When we look at where the media industry began, there has been progressing, and those media that failed to adapt collapsed. The media has changed throughout different decades by investing more in the new technology. It has used research to ensure that it is always ahead of the consumer. Failure for the media to adapt will lead to losses.

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