Toxic Masculinity in the Media

Toxic Masculinity in the Media

The socialization process tends to perpetuate traditional stereotypes of men by propagating certain cultural norms that adversely affect society as well as men themselves. For instance, the socialization of male children in patriarchal societies tends to normalize violence with regard to certain actions, including bullying, harassment, and aggression. Consequently, this has lead to the concept of toxic masculinity, which refers to the adherence to conventional male gender roles that ultimately limit and stigmatize the emotions of boys and men that they may express comfortably while championing other emotions such as anger. As such, certain male traits such as homophobia are referred to as toxic due to their role in promoting violence. Moreover, toxic masculine traits include unspoken behaviors that adversely affect men. Toxic masculinity has had a significant footprint in the media as it is one of the most powerful communication tools today. The mainstream media representation of “manhood” plays a vital role in defining a “real man” in society (Canada’s Center for Digital and Media Literacy, 2016). This has lead to the prevalence of toxic masculinity in the media. The paper will discuss toxic masculinity as presented by the media and the impact on society. The media’s definition of masculinity tends to portray men in a traditional way, emphasizing traits such as anger and violence and downplaying others such as care and fear. This has contributed to the prevalence of toxic masculinity in the media.

Toxic Masculinity in the Film Industry

In many media portrayals, men or boys characters are rewarded for aggression, violence, self-control, the control of others, physical desirability, and financial independence. Furthermore, the media significantly influences social attitudes by portraying male violence as an acceptable expression of masculinity. Also, by portraying men as providers and aggressive, the media portrays men as socially dominant. Recent research on media and masculinity reveals that male characters in children’s televisions shows are portrayed as powerful, tough and either as leaders or loners, while females are often depicted as dependent on boys and more interested in romance. Consequently, this portrayal of men by the media as powerful and violent reinforces the assumptions about how men and boys should act in society, how they should treat women and children, and how they should treat each other (Canada’s Center for Digital and Media Literacy, 2016).

The media also depicts toxic masculinity by displaying toxic masculine norms of men in American prisons. Here, the media shows the behavior of both the staff and inmates, emphasizing on the qualities of domination of other men through violence, extreme self-reliance, and avoiding appearances of weakness of femininity (Kupers, 2017). Additionally, the prisoners have an unspoken code that involves suppressing vulnerable emotions to cope with the harsh prison conditions usually defined by social isolations, punishment, and aggression. Consequently, these factors often lead to suicide among male inmates (Kupers, 2015). These traits thus make up toxic masculinity as they cause harm to the men as they try to maintain their masculine qualities and end up getting hurt or dead.

The media also propagates the belief of patriarchal society that men should be strong, superior, dominant, and have an invulnerable figure, while women are fragile and weak. Thus, media depicts masculinity as a form of dominance of femininity (Vanduwin, 2017). In many movies and TV shows phrases such as “men don’t cry” are common thereby denying the male characters of a means to let out their feelings. Consequently, the male characters bottle up feelings, which lead to mental issues of violence. Furthermore, men are portrayed as self-reliant and thus do not need to talk to anyone about their feelings. As such, men become afraid of expressing their feelings as they are afraid of what others will say. This is toxic as it leads to men lacking emotional connection as well as encourages violence (Vanduwin, 2017)

Today, most movies being produced incorporate toxic masculinity. For instance the 2020 awards season is dominated by movies focusing on masculinity. Movies such as Joker, The Irsishman, and Ford vs. Ferrari are all directed by men and involve some form of troubled maleness (Cohen, 2019). These movies show men who are either violent due to past experiences or due to lack of a better way to express their emotions. The violent behavior of the characters is depicted as acceptable since they are men. In the movie, Joker, the character fails to be a comedian and results into violence. The lack of a proper channel of expressing his frustrations as he is expected to bottle up his feelings pushes him to violence. This is a common feature in the other movies where men take up violence in pursuit of revenge or as a means of expression. Additionally, the characters are depicted as not to care about the effects of their behavior on others or the environment.

The American movie industry is a key source of the construction of toxic masculinity. The industry feeds the global audience with an endless stream of violent male characters. Famous icons, including Arnold Sschwarzenegger, Jean-Claude Van Damme, Matt Damon, Sylvester Stallone, and Bruce Willis dominate local and regional television and film industries. However, recently, women have risen to fame in the movie industry, thus creating disequilibrium. As a counter-measure men have developed muscles to represent their masculinity rather than for their usefulness (Kareithi, 2015). As such, man male characters have well developed muscles to portray the image of dominance and power. The desire to overshadow female actors is toxic as men result in physical or sexual harassment on women to show that they are superior.

The media champions toxic masculinity by portraying men as having the right to have several female partners while women are restricted to one partner. In society, it is generally acceptable for a man to have more than one female lover. As such, the media has taken this notion and elevated it to a new level. In many films and television shows, the male characters are surrounded by numerous female characters that seem to be interested in the men. Consequently, the men have relations with multiple women, thereby reinforcing that it is acceptable to have numerous women. Additionally, the male characters are depicted as having no emotional connection with the women, but instead they are only interested in physical relations. Moreover, the women in the films are portrayed as having no objections to the men have relations with other women. This male trait is toxic as it could lead to contraction of sexually transmitted diseases, several unplanned pregnancies, or death if one of the females has another violent partner.

Television ads also help perpetuate toxic masculinity in the media. For instance, a recent advertisement by the Gillette Company depicted certain toxic norms. The commercial involved a man holding off bullies and another man stopping a man from harassing a woman (Wolf, 2019). The theme of the ad was “The Best a Man Can Get.” While the commercial intended to show that men can be useful in sorting out issues, the ad also implied that men are rough and aggressive against each other as well as against females. The presence of the bullies and the man harassing the woman indicate the traditional stereotypes of male dominance.

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