Using data to increase sales Term Paper 3 pages

customer shopping, assertions and otherwise is nothing new. However, the manifestations and degree to which this data is used in the modern marketing sphere is much more substantial and significant than it used to be. Just one example of a firm that does this is Amazon. This report shall explain what data that company uses, the additional data that they might attain from other vendors, the specific insights or information that is extracted from the raw data, how the analysis of the data translates into decisions and so forth. While Amazon has to be careful when it comes to the depth and breadth of how they use the data they get a hold of, there is no question that the use of that data is the core of their creation and sustaining of their business.


In the grand scheme of things, Amazon has not been around all that long. Similarly, the use of “big data” and information systems as a significant tool (if not the main one) to market products and analyze data is also fairly new. It is fitting, thus, that Amazon has jumped to the stratospheric heights that it has reached in large part because of how they collect, harness and use the data that they collect from their customer. The data that they acquire and track would include what products sell well, which ones do not, on-time performance in terms of shipping, what product purchases correlated with each other, what consumers look at, what they actually buy, whether they “bite) (and to what degree) when it comes to cross-promotion of similar or related products, and so forth. Basically, Amazon is collecting and amassing a huge amount of data on what happens with individual products and what is happening with individual buyers and they make an effort, usually successfully, to mesh and meld the two when it comes to selling products and keeping their sales figures high (Madden, 2012).

As for what data might come from outside vendors, there are many sources and places that Amazon could look. However, they need to be efficient and careful as spending too much time looking at the wrong things can lead to wasted motion and loss of opportunity. While what is happening in their own midst is important, Amazon needs to be mindful of what other firms are selling, how they are selling it, for what price they are selling it and so forth. For example, Amazon would be very mindful and attentive to what their competitors do. Just a few of these would include Walmart, Target, Wayfair and Fingerhut, just to name some of them. As one might notice, Amazon is competing with brick and mortar firms like Best Buy and Walmart but they are also competing with online vendors like Zappos, Wayfair and others. Beyond that, the ground-based stores like Walmart also have online portals and shopping venues, if not extensive ones, and thus Amazon is competing with businesses that operate on two major fronts rather than the online-only nature that typifies most of Amazon’s business. However, Amazon is starting to delve into the ground-based sphere in several forms and they would be wise to keep an eye on what Walmart and other firms are doing in response. As one might expect, Amazon certainly would be paying attention. There is a limit to what can be observed and tracked as Walmart and other firms are not going to report data and outcomes that are not required by law. To be fair, Amazon does pretty much the same thing. The key for Amazon is to collect sufficient and proper amounts of industry data so that they remain competitive with, or ahead of, with their competitors and what they are doing (Taylor, 2015).

When it comes to the insights and conclusions that can and should be drawn from the voluminous amounts of data that they take in, this has already been touched upon to some degree. For example, Amazon makes a mint off of cross-marketing products that are related and/or that can be offered as a bulk purchase. For example, if someone is looking at buying Hotel Transylvania 3, then Amazon will surely market the first two movies in that franchise as well as other animated movies that have come out recently such as Minions, the Secret Lives of Pets and so forth. Indeed, there is usually a strong correlation when it comes to sets of products and this can serve as a guide for what can be cross-promoted and what might not be as effective. Indeed, it makes perfect sense to cross-market ping-pong balls and red Dixie cups to a college student because beer pong is a sport for many people in that age group (Moylan, 2016).

As for how all of that data translates into decisions, the general idea is to maximize what the person buys on the site and this is facilitated and made possible by Amazon in a way that is methodical but not over the top. Indeed, if the aforementioned person that wants to buy Hotel Transylvania wants to buy all three, they will. However, they might not be interested or they might already have the first two installments. Either way, Amazon makes it easy to buy them as a set but it also makes it easy to just buy one of the three and/or other items. So long as Amazon makes it a point to continually monitor what each customer looks at when it comes to the single person and macro levels, the system that is their website can be attuned to market the products that will help maximize sales (Chaffey, 2014).


In the end, it is clear that Amazon is one of the experts when it comes to suggested complementary products and so forth. Further, there are many other websites out there such as Wayfair and the like that use the same or at least similar methodology when it comes to selling wares online. This can be done, and is done, in a way that is so much more efficient and real-time than can be done in a physical store. Between that and the fact that many people use the physical stores as a way to touch and feel the product and then they use Amazon or Wayfair to buy the product, Amazon comes out smelling like roses.


Chaffey, D. (2014). case study – Smart Insights Digital Marketing Advice. Smart Insights. Retrieved 5 August 2016, from

Madden, S. (2012). How Companies Like Amazon Use Big Data To Make You Love Them. Co.Design. Retrieved 5 August 2016, from

Moylan, B. (2016). Retrieved 5 August 2016, from

Taylor, H. (2015). Amazon tests status quo with aggressive big data play. CNBC. Retrieved 5 August 2016, from

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper